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By Ingrid Mota
Twitter: @ingridmotta
There is a myth that information is power. This can be so, if it is useful, organized, classified, analyzed and recoverable information, otherwise, it is just a warehouse of numbers or other data.
Big Data is the tool that we have known for a long time and that allows us to store and analyze large amounts of data in order to be able to make accurate and timely decisions in marketing. …
By Ingrid Mota
Twitter: @ingridmotta
How many times have you or have you been questioned about the results of your spending on marketing, its return on investment, how much it motivated the purchase of your product and modified the customer's purchasing behavior.
There it is convenient to remember the cliché that says that “time is money”.
Certainly every minute in the conception of the product, the weight spent for its arrival on the market and its return can be measured, but it is important to question the efficiency of the technology used in this type of measurement. …
By Ingrid Mota
Twitter: @ingridmotta
The marketing It is not exactly an exact science, but it is governed by laws. The first one is very simple: a consumer does not buy products, but solutions to their needs, which can take the form of products or services.
The interesting thing is to make the intangible of a service become an experience that consumers can feel, smell, hear or even try, so that they can fall in love and want to buy it. …
By Ingrid Mota
Twitter: @ingridmotta
"Good 'ol times", the grandparents would say, when the whole family gathered in front of the television (or the radio!) to enjoy a good program, which, due to its content, summoned the whole family to be entertained.
The brands had their own television shows, where for hours they presented the benefits of their products that were well received by young and old. All at once. …
By Ingrid Mota
Twitter: @ingridmotta
What assets are those that give value to a company? Your fixed assets such as real estate, infrastructure, etc. Your customer base, of course. Oh sure, and also your brand.
Today we have not the slightest doubt that the brand is precisely the main value component of a company. Brand creation or branding It is the result of the accumulated experiences that a consumer has, which create a perception about a company, its employees and its products.
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Branding: From the Science to the Art of Marketing Read More »
Ingrid Mota
Managing Director, BrainGame Central
Ingrid Motta has a degree in Communication from the Intercontinental University and also has a Master's degree in Advertising as well as a Diploma in specialized marketing.
At a professional level, he has more than 20 years of experience in advertising management, public relations, online and offline strategic communication, crisis management, internal communication, and public and corporate affairs. He has worked successfully in international companies such as Avon, Mary Kay, Motorola, Acciona and Samsung Electronics.
Recognized as one of the 50 most powerful women by Expansión magazine (2013), as well as one of the most influential women in technology by Poder y Negocios magazine (2013). Similarly, in 2011 she was named one of the most influential women in the field of technology by the newspaper El Universal.
Before forming her Integrated Marketing agency, BrainGame Central, Ingrid worked at Samsung as Director of Communications, Public Relations, Digital Marketing and Public Affairs where she helped position the company as a global leader in innovation.
By Ingrid Mota
Twitter: @ingridmotta
The playful and imaginary map of the consumer is strongly stimulated every day by the different communication channels to which they are exposed. But also, and in a very important way, because of the ever-changing and “targeted” proposals that brands send to make their specific audiences fall in love. …
By Ingrid Mota
Twitter: @ingridmotta
Nothing more creative to generate high-impact terms than the marketing. How many times in a meeting has it not happened to you that you notice that you already have to update yourself on acronyms and bombastic terms to name really simple things.
The Customer Relationship Management (CRM) It is a case of these that I mention to you, which is actually an old concept with a new outfit. What was previously known as a customer database has been maintained and has evolved as one of the main marketing tools. …
By Ingrid Mota
Twitter: @ingridmotta
Occasionally reality surpasses planning and many times this is the result of a strategy of marketing.
Let me explain about it.
Let's imagine a market where you have a product or service and you can offer it with standard packaging at a standard price. However, you have the idea to add marketing to it, and what happens? You manage to increase your sale due to the market creation effect of marketing. That is, it does a boost in the market. …
By Ingrid Mota
Twitter: @ingridmotta
Brands care a lot about hiring excellent candidates to manage them within their sales teams. marketing; they investigate them, they interview them on several occasions with different hierarchical levels within the company, they give them psychometric tests and subject them to all kinds of tests. But we should ask ourselves... how much do they care about giving a great brand experience to their consumers?
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