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Leading businesswomen of the Pacific Alliance meet in Bogotá


• The Pacific Alliance promotes the participation and business generation of
companies that are led by women

• Ingrid Motta presented the success story of her company BrainGame Central after 5 years
of its constitution

As a space for commercial exchange and experiences between businesswomen
of the member countries of the Pacific Alliance, for the acquisition and exchange of
new knowledge and experiences that translate into more intra-alliance business
and to third markets, was held at the Events Center of the
Sergio Arboleda University of Bogotá the fourth version of the Foro Empresarias
Leaders 2018.

“Mobilegeddon”: From the Fixed Consumer to the Mobile

By: Ingrid Motta

The digital world evolves every second…and those at Google know it, they know it.

In 2015, mobile traffic exceeded desktop traffic in different countries and that motivated Google to launch “Mobilegeddon” in April, the update of an algorithm that simply eliminated sites that were not optimal for mobile devices, and that of course, marked a clear tendency to minimize traffic to desktop devices.


The consumer changes every day, not necessarily the brand, but in his way of acquiring goods and services through new communication channels, and this is how he encourages companies to adjust to these new forms of interaction.

If before, mass media strategies were used to reach all consumers in a targeted manner in the mass media, whether by schedule, socioeconomic segments, age and gender, that is now history.

Do we have Engagement?

By: Ingrid Motta


If you are a marketer or you surround yourself with them, surely you repeatedly hear the term “engagement”, especially when the results of a campaign are presented on social networks. It is precisely that moment when we all put on the face of experts and quickly get out of the way.

The term engagement It is sometimes confused as the metrics of how many people saw our content on social networks at a given time and from there it can be said that it is possible to motivate the sale of a product.

Marketing is not a game

By Ingrid Mota
Twitter: @ingridmotta

But games can be a vehicle for marketing.

Only today many of those games are video games, video games. That combination of information technologies with content, which results in this buoyant creative industry.

The easy accessibility to this type of entertainment has been strengthening its growth in a sustained manner and has popularized it in such a way that both children and adults spend hours glued to their fixed or mobile consoles, to their Smart TVs, tablets or to their smartphone. , among other mobile devices. …

The mirror of marketing

By Ingrid Mota
Twitter: @ingridmotta

There is no perfect mirror. If someone doubts this assertion, it is enough to talk to any woman who tries on clothes in a dressing room and is depressed by how badly the garment in question looks on her body, and if she changes the mirror, her happiness for what go with the same garment.

So is it about the garment, the physique, the light, the mirror, or all of the above? …

Reconfiguration towards Integral Marketing

By Ingrid Mota
Twitter: @ingridmotta

New technologies, connectivity, the digital behavior of people and the synergy that consequently brands must create according to the changing needs and purchase tastes of their current and potential consumers, make the departments of marketing go through a reconfiguration that keeps them in the game of consumption.

Although organization charts had not changed for decades, today and in a personalized way, it is recommended that brands create their own business models to achieve consistency in their marketing strategies. …

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Digital Television and Content Marketing

By Ingrid Mota
Twitter: @ingridmotta

This week, those interested in bidding for the two new digital television networks will have submitted their proposals to the Federal Institute of Telecommunications (IFT). The IFT will analyze and determine if they effectively meet the conditions to generate effective competition in a market today divided into two players.

Interested bidders will have in their favor the preponderance rules that the IFT established for Televisa as the preponderant economic agent in broadcasting, to share its passive infrastructure. …