By Ingrid Mota
Twitter: @ingridmotta
The playful and imaginary map of the consumer is strongly stimulated every day by the different communication channels to which they are exposed. But also, and in a very important way, because of the ever-changing and “targeted” proposals that brands send to make their specific audiences fall in love. …
By Ingrid Mota
Twitter: @ingridmotta
Nothing more creative to generate high-impact terms than the marketing. How many times in a meeting has it not happened to you that you notice that you already have to update yourself on acronyms and bombastic terms to name really simple things.
The Customer Relationship Management (CRM) It is a case of these that I mention to you, which is actually an old concept with a new outfit. What was previously known as a customer database has been maintained and has evolved as one of the main marketing tools. …
By Ingrid Mota
Twitter: @ingridmotta
Occasionally reality surpasses planning and many times this is the result of a strategy of marketing.
Let me explain about it.
Let's imagine a market where you have a product or service and you can offer it with standard packaging at a standard price. However, you have the idea to add marketing to it, and what happens? You manage to increase your sale due to the market creation effect of marketing. That is, it does a boost in the market. …
By Ingrid Mota
Twitter: @ingridmotta
Brands care a lot about hiring excellent candidates to manage them within their sales teams. marketing; they investigate them, they interview them on several occasions with different hierarchical levels within the company, they give them psychometric tests and subject them to all kinds of tests. But we should ask ourselves... how much do they care about giving a great brand experience to their consumers?
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By Ingrid Mota
Twitter: @ingridmotta
The only constant is change. In the world of marketing, whoever wants to prevail must ride in the new digital era, commanded by communication and the free expression of digital content, which travels with absolute immediacy, ubiquity, without borders or passports, from one part of the world to another.
The evolution of traditional marketing that contemplated satisfying the needs of consumers and anticipating market demand through the creation of a product that, when properly promoted and distributed, would give great profits to companies, did not consider that in a short time It would be the consumers who would determine how the companies would travel to follow their increasingly specialized demands. …
By Ingrid Mota
Twitter: @ingridmotta
Many of those who are around 20 years old today are a fundamental part of the growth of social networks and the digital marketing. They are the Mobile Generation. A few yesterdays ago, when we met friends or work contacts we still asked ourselves a question: Do you have email?
Currently, everything has changed radically, we live immersed in technology, we communicate via social networks, we buy online and we are in constant dialogue with hundreds of brands. Companies like Google until a few years ago, the model of uses and purchasing habits of any person, renaming the famous "Moment of Truth" that Karl Alprecht rightly raised as the "episode in which the consumer comes into contact with any aspect of a company and creates an impression about the quality of its service", renaming it today as “The Zero Moment of Truth (ZMOT)”. …
By Ingrid Mota
Twitter: @ingridmotta
The gender rebalancing in which we women have spent years and that, in many cases, makes us leave home care aside a little to 100%, allows us to develop professionally and achieve job positions in different industries. Fortunately, there are companies and associations that have managed to perfectly understand the insight about female valuation, but yes, without falling into feminism.
According to the consulting firm WomanWise, listening to women is important, but understanding the whole emotional truth that is in your mind-subconscious, is essential to intensify your relationship with a brand.
Every day the marketing takes firm steps towards the inclusion of women in all areas of life. Understanding them is essential to create a true link between a product and the market of feminine needs to be satisfied. …
By Ingrid Mota
Twitter: @ingridmotta
It is a common place to say that we Mexicans abound in creativity, ingenuity that helps us to succeed in all kinds of issues. We are ironic enough to collectively make fun of the worst events and even make death a colorful candy to eat it.
Creativity is a very powerful resource in the hands of those who know how to make it profitable and it is under this concept that an initiative is born with which it seeks to evolve and grow the concept "Made in Mexico", towards "Designed, invented and manufactured in Mexico”.
In order to make Mexican companies more competitive through two key factors: innovation and design, the Certifying Council of Innovation and Design, “branded” as Design Mexico. This Council is formed as a civil association where the academy, companies, designers and government participate. Among its objectives, the granting of the certificate of Well Designed to those products and services that have a high level of design and innovation. …
Marketing for design and innovation, the “Designed in Mexico” certificationRead More »
By Ingrid Mota
Twitter: @ingridmotta
Just the thought of going to the bank stresses me out. You never know how well you will do in any operation you make and how lucky you will be with the cashier who attends to you, that without considering the time it will take you.
However, banking has evolved along with information technology. Today there are solutions where mobile applications make our lives easier by making our experience in banking services more friendly and efficient.
According to the Fifth Financial Inclusion Report prepared by the National Banking and Securities Commission (CNVB), in Mexico, towards the end of 2013, mobile banking services were used by 1.06 out of every hundred Mexicans, since there were 883 thousand bank accounts linked to a mobile phone terminal. In fact, this same study revealed that the number of mobile banking users increased by 241.9% during 2013*. …
Let's talk about trends in marketing: smart bankingRead More »
By Ingrid Mota
Twitter: @ingridmotta
Glasses, watches, bracelets, shoes and everything you can wear as an electronic cowbell that reminds you of endless things every second: how unhealthy you eat, how badly you sleep and how your New Year's resolutions vanish as soon as you sit down at your desk to work. These are the trends that technology brings us every day.
But technology is created to make life easier and for a few years to live 100% connected in a world that apparently brings us closer to distant people and distances us from nearby people. Here are 4 apps to measure and multiply your love this February 14. …
