ingridmotta@yahoo.com

The price of marketing

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By Ingrid Mota
Twitter: @ingridmotta

What is a price? It can be understood as several things, for example, it is the point where supply and demand coincide. It is also a sign of competitive conditions in a market. But, importantly, the price of a product is part of the essence of the marketing and it constitutes the most quantifiable part of the process: it indicates the value that the consumer is willing to pay for a product or service.

Being part of the 4 P's of marketing, the price is determined by different variables such as the product itself, the promotion that will be given and the place where it will be sold (square). …

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marketing against depression

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By Ingrid Mota
Twitter: @ingridmotta

In terms of health, depression is a mental illness or disorder characterized by sadness, low mood, loss of interest in everything, and decreased mental function.

In the 1980s, depression ceased to be a medical problem exclusively to become a success of the marketing, thus imposing a fashion. Those who suffered from it had access to a chic and very cool world. …

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Marketing Karma

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By Ingrid Mota Twitter: @ingridmotta

The word karma means 'action' and can occur on three levels: physical, verbal or mental. It is a simple law of "cause and effect" where our actions leave imprints or impressions on the mind, which, over time, produce different results. In marketing, whether or not you believe in karma, this will not make any change so that every action you do towards your consumers, will be returned to you, either positively or negatively. …

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Cross Marketing, again the medium is the message

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By Ingrid Mota
Twitter: @ingridmotta

A target audience, a calendar and a budget would be the necessary ingredients for the perfect recipe for a media plan. At least that's how it would be in the last century.
In short, we will no longer hear phrases such as: "the advertising it must reach 80 percent of young women between 18 and 35 years of age with children under 5 years of age”. Fortunately, market segmentation and targets allow us to be much more efficient than that, and achieve a much more powerful impact through the different social channels. …

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How to translate Big Data into Big Marketing

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By Ingrid Mota
Twitter: @ingridmotta

There is a myth that information is power. This can be so, if it is useful, organized, classified, analyzed and recoverable information, otherwise, it is just a warehouse of numbers or other data.
Big Data is the tool that we have known for a long time and that allows us to store and analyze large amounts of data in order to be able to make accurate and timely decisions in marketing. …

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From Time to Market to Business Moment

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By Ingrid Mota
Twitter: @ingridmotta

How many times have you or have you been questioned about the results of your spending on marketing, its return on investment, how much it motivated the purchase of your product and modified the customer's purchasing behavior.
There it is convenient to remember the cliché that says that “time is money”.
Certainly every minute in the conception of the product, the weight spent for its arrival on the market and its return can be measured, but it is important to question the efficiency of the technology used in this type of measurement. …

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Customer satisfaction

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By Ingrid Mota
Twitter: @ingridmotta

The marketing It is not exactly an exact science, but it is governed by laws. The first one is very simple: a consumer does not buy products, but solutions to their needs, which can take the form of products or services.
The interesting thing is to make the intangible of a service become an experience that consumers can feel, smell, hear or even try, so that they can fall in love and want to buy it. …

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Segment or die, that is the question

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By Ingrid Mota
Twitter: @ingridmotta

"Good 'ol times", the grandparents would say, when the whole family gathered in front of the television (or the radio!) to enjoy a good program, which, due to its content, summoned the whole family to be entertained.
The brands had their own television shows, where for hours they presented the benefits of their products that were well received by young and old. All at once. …

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Branding: From the Science to the Art of Marketing  

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By Ingrid Mota
Twitter: @ingridmotta

What assets are those that give value to a company? Your fixed assets such as real estate, infrastructure, etc. Your customer base, of course. Oh sure, and also your brand.
Today we have not the slightest doubt that the brand is precisely the main value component of a company. Brand creation or branding It is the result of the accumulated experiences that a consumer has, which create a perception about a company, its employees and its products.

…

Branding: From the Science to the Art of Marketing  Read More »

Ingrid Mota

Ingrid Mota / By

Ingrid Motta, SAMSUNG (10)

Ingrid Mota

Managing Director, BrainGame Central

Ingrid Motta has a degree in Communication from the Intercontinental University and also has a Master's degree in Advertising as well as a Diploma in specialized marketing.

At a professional level, he has more than 20 years of experience in advertising management, public relations, online and offline strategic communication, crisis management, internal communication, and public and corporate affairs. He has worked successfully in international companies such as Avon, Mary Kay, Motorola, Acciona and Samsung Electronics.

Recognized as one of the 50 most powerful women by Expansión magazine (2013), as well as one of the most influential women in technology by Poder y Negocios magazine (2013). Similarly, in 2011 she was named one of the most influential women in the field of technology by the newspaper El Universal.

Before forming her Integrated Marketing agency, BrainGame Central, Ingrid worked at Samsung as Director of Communications, Public Relations, Digital Marketing and Public Affairs where she helped position the company as a global leader in innovation.

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