By Ingrid Mota
Twitter: @ingridmotta
There is no perfect mirror. If someone doubts this assertion, it is enough to talk to any woman who tries on clothes in a dressing room and is depressed by how badly the garment in question looks on her body, and if she changes the mirror, her happiness for what go with the same garment.
So is it about the garment, the physique, the light, the mirror, or all of the above? …
By Ingrid Mota
Twitter: @ingridmotta
New technologies, connectivity, the digital behavior of people and the synergy that consequently brands must create according to the changing needs and purchase tastes of their current and potential consumers, make the departments of marketing go through a reconfiguration that keeps them in the game of consumption.
Although organization charts had not changed for decades, today and in a personalized way, it is recommended that brands create their own business models to achieve consistency in their marketing strategies. …
By Ingrid Mota
Twitter: @ingridmotta
"Life is not easy" is surely a concept created by a marketer to create needs that, in many ways, can be satisfied.
Something equivalent to what pheromones are in nature.
Pheromones are substances secreted by living beings to provoke reactions for a specific behavior and are transmitted by different means. …
By Ingrid Mota
Twitter: @ingridmotta
This week, those interested in bidding for the two new digital television networks will have submitted their proposals to the Federal Institute of Telecommunications (IFT). The IFT will analyze and determine if they effectively meet the conditions to generate effective competition in a market today divided into two players.
Interested bidders will have in their favor the preponderance rules that the IFT established for Televisa as the preponderant economic agent in broadcasting, to share its passive infrastructure. …
By Ingrid Mota
Twitter: @ingridmotta
We call obsolete everything that ceases to be useful. The causes can be many and all with purely economic bases.
Low performance, lack of updating, replacement by innovative products with higher capabilities, are the most common causes.
It is, by principle of order, a fact that every product will have to become obsolete at some point and it is essential that this factor be scheduled, from its conception, in the plan of marketing. …
By Ingrid Mota
Twitter: @ingridmotta
Just as from childhood we are instilled with the sense of nation, which derives from love for the land where we were born, where our history is kept with successes and errors, struggles and conquests. Similarly, consumers develop a sense of belonging to luxury brands that make us do the impossible to be part of them. …
By Ingrid Mota
Twitter: @ingridmotta
A popular voice says that "it doesn't matter if they speak well or badly about you, but let them speak", the one that is not present in the mind or in the senses of the consumer, simply does not exist.
Indeed, communication is one of the basic tools of marketing. In fact it is its main piece, without which nothing would exist.
The big brands know this and put great effort into strengthening their business vision through strategic communication that allows them to reach their current and potential consumers in different ways. Several of these companies are currently designing a 360º Marketing that enhances their brand presence in the different media and digital platforms. …
In marketing they talk about me, therefore I existRead More »
By Ingrid Mota
Twitter: @ingridmotta
Knowing our consumer in all its complexity is a crucial strength of the marketer.
Neuromarketing is a relatively new tool of the marketing that studies the way in which the consumer's brain responds to sensory and cognitive stimuli, allowing their preferences, reactions and factors that make them make purchase decisions to be measured. …
By Ingrid Mota
Twitter: @ingridmotta
We call positioning the mental space in which a product or brand and its benefits are placed in the mind of the consumer.
However, in this world where technological change has become constant, repositioning is a fundamental tool to ensure that a product remains competitive again and again in the mind of the consumer, and continues to be relevant. …
By Ingrid Mota
Twitter: @ingridmotta
We all have a price. Whoever said that was absolutely right.
Believe it or not, we are all a product that can be created and recreated according to a plan of marketing. Thus, our personal ecosystem has Price, Place and Promotion.
Personal marketing is the creation of a brand that a person makes of himself and this generates a reputation. It uses the same principles of commercial and social marketing, and allows us to trace the route to achieve the success of our goals. When it is well conceptualized and implemented it can be a very powerful tool to achieve success in your goals. …
