By: Ingrid Motta
In a world marked by a competitive environment that changes every moment and is defined by delivery and expiration dates, technology companies need to reinvent their marketing and sales strategy from the ground up.
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By: Ingrid Motta
@ingridmotta
If you are a marketer or you surround yourself with them, surely you repeatedly hear the term “engagement”, especially when the results of a campaign are presented on social networks. It is precisely that moment when we all put on the face of experts and quickly get out of the way.
The term engagement It is sometimes confused as the metrics of how many people saw our content on social networks at a given time and from there it can be said that it is possible to motivate the sale of a product.
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By Ingrid Mota
Twitter: @ingridmotta
"Life is not easy" is surely a concept created by a marketer to create needs that, in many ways, can be satisfied.
Something equivalent to what pheromones are in nature.
Pheromones are substances secreted by living beings to provoke reactions for a specific behavior and are transmitted by different means. …
By Ingrid Mota
Twitter: @ingridmotta
This week, those interested in bidding for the two new digital television networks will have submitted their proposals to the Federal Institute of Telecommunications (IFT). The IFT will analyze and determine if they effectively meet the conditions to generate effective competition in a market today divided into two players.
Interested bidders will have in their favor the preponderance rules that the IFT established for Televisa as the preponderant economic agent in broadcasting, to share its passive infrastructure. …
By Ingrid Mota
Twitter: @ingridmotta
A popular voice says that "it doesn't matter if they speak well or badly about you, but let them speak", the one that is not present in the mind or in the senses of the consumer, simply does not exist.
Indeed, communication is one of the basic tools of marketing. In fact it is its main piece, without which nothing would exist.
The big brands know this and put great effort into strengthening their business vision through strategic communication that allows them to reach their current and potential consumers in different ways. Several of these companies are currently designing a 360º Marketing that enhances their brand presence in the different media and digital platforms. …
In marketing they talk about me, therefore I existRead More »
By Ingrid Mota
Twitter: @ingridmotta
We call positioning the mental space in which a product or brand and its benefits are placed in the mind of the consumer.
However, in this world where technological change has become constant, repositioning is a fundamental tool to ensure that a product remains competitive again and again in the mind of the consumer, and continues to be relevant. …
By Ingrid Mota
Twitter: @ingridmotta
In terms of health, depression is a mental illness or disorder characterized by sadness, low mood, loss of interest in everything, and decreased mental function.
In the 1980s, depression ceased to be a medical problem exclusively to become a success of the marketing, thus imposing a fashion. Those who suffered from it had access to a chic and very cool world. …
By Ingrid Mota Twitter: @ingridmotta
The word karma means 'action' and can occur on three levels: physical, verbal or mental. It is a simple law of "cause and effect" where our actions leave imprints or impressions on the mind, which, over time, produce different results. In marketing, whether or not you believe in karma, this will not make any change so that every action you do towards your consumers, will be returned to you, either positively or negatively. …
By Ingrid Mota
Twitter: @ingridmotta
How many times have you or have you been questioned about the results of your spending on marketing, its return on investment, how much it motivated the purchase of your product and modified the customer's purchasing behavior.
There it is convenient to remember the cliché that says that “time is money”.
Certainly every minute in the conception of the product, the weight spent for its arrival on the market and its return can be measured, but it is important to question the efficiency of the technology used in this type of measurement. …
By Ingrid Mota
Twitter: @ingridmotta
The marketing It is not exactly an exact science, but it is governed by laws. The first one is very simple: a consumer does not buy products, but solutions to their needs, which can take the form of products or services.
The interesting thing is to make the intangible of a service become an experience that consumers can feel, smell, hear or even try, so that they can fall in love and want to buy it. …
