consumidor

“Mobilegeddon”: From the Fixed Consumer to the Mobile

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By: Ingrid Motta

The digital world evolves every second…and those at Google know it, they know it.

In 2015, mobile traffic exceeded desktop traffic in different countries and that motivated Google to launch “Mobilegeddon” in April, the update of an algorithm that simply eliminated sites that were not optimal for mobile devices, and that of course, marked a clear tendency to minimize traffic to desktop devices.

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hyper-segmentation

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The consumer changes every day, not necessarily the brand, but in his way of acquiring goods and services through new communication channels, and this is how he encourages companies to adjust to these new forms of interaction.

If before, mass media strategies were used to reach all consumers in a targeted manner in the mass media, whether by schedule, socioeconomic segments, age and gender, that is now history.

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Do we have Engagement?

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By: Ingrid Motta

@ingridmotta

If you are a marketer or you surround yourself with them, surely you repeatedly hear the term “engagement”, especially when the results of a campaign are presented on social networks. It is precisely that moment when we all put on the face of experts and quickly get out of the way.

The term engagement It is sometimes confused as the metrics of how many people saw our content on social networks at a given time and from there it can be said that it is possible to motivate the sale of a product.

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Marketing is not a game

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By Ingrid Mota
Twitter: @ingridmotta

But games can be a vehicle for marketing.

Only today many of those games are video games, video games. That combination of information technologies with content, which results in this buoyant creative industry.

The easy accessibility to this type of entertainment has been strengthening its growth in a sustained manner and has popularized it in such a way that both children and adults spend hours glued to their fixed or mobile consoles, to their Smart TVs, tablets or to their smartphone. , among other mobile devices. …

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Neuromarketing: The Unconsciousness of Marketing

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By Ingrid Mota
Twitter: @ingridmotta

Knowing our consumer in all its complexity is a crucial strength of the marketer.

Neuromarketing is a relatively new tool of the marketing that studies the way in which the consumer's brain responds to sensory and cognitive stimuli, allowing their preferences, reactions and factors that make them make purchase decisions to be measured. …

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Repositioning: Enchúlame la Marca

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By Ingrid Mota
Twitter: @ingridmotta

We call positioning the mental space in which a product or brand and its benefits are placed in the mind of the consumer.

However, in this world where technological change has become constant, repositioning is a fundamental tool to ensure that a product remains competitive again and again in the mind of the consumer, and continues to be relevant. …

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Segment or die, that is the question

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By Ingrid Mota
Twitter: @ingridmotta

"Good 'ol times", the grandparents would say, when the whole family gathered in front of the television (or the radio!) to enjoy a good program, which, due to its content, summoned the whole family to be entertained.
The brands had their own television shows, where for hours they presented the benefits of their products that were well received by young and old. All at once. …

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Branding: From the Science to the Art of Marketing  

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By Ingrid Mota
Twitter: @ingridmotta

What assets are those that give value to a company? Your fixed assets such as real estate, infrastructure, etc. Your customer base, of course. Oh sure, and also your brand.
Today we have not the slightest doubt that the brand is precisely the main value component of a company. Brand creation or branding It is the result of the accumulated experiences that a consumer has, which create a perception about a company, its employees and its products.

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Branding: From the Science to the Art of Marketing  Read More »

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