By: Ingrid Motta
In a world marked by a competitive environment that changes every moment and is defined by delivery and expiration dates, technology companies need to reinvent their marketing and sales strategy from the ground up.
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The consumer changes every day, not necessarily the brand, but in his way of acquiring goods and services through new communication channels, and this is how he encourages companies to adjust to these new forms of interaction.
If before, mass media strategies were used to reach all consumers in a targeted manner in the mass media, whether by schedule, socioeconomic segments, age and gender, that is now history.
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By Ingrid Mota
Twitter: @ingridmotta
There is no perfect mirror. If someone doubts this assertion, it is enough to talk to any woman who tries on clothes in a dressing room and is depressed by how badly the garment in question looks on her body, and if she changes the mirror, her happiness for what go with the same garment.
So is it about the garment, the physique, the light, the mirror, or all of the above? …
By Ingrid Mota
Twitter: @ingridmotta
New technologies, connectivity, the digital behavior of people and the synergy that consequently brands must create according to the changing needs and purchase tastes of their current and potential consumers, make the departments of marketing go through a reconfiguration that keeps them in the game of consumption.
Although organization charts had not changed for decades, today and in a personalized way, it is recommended that brands create their own business models to achieve consistency in their marketing strategies. …
By Ingrid Mota
Twitter: @ingridmotta
What is a price? It can be understood as several things, for example, it is the point where supply and demand coincide. It is also a sign of competitive conditions in a market. But, importantly, the price of a product is part of the essence of the marketing and it constitutes the most quantifiable part of the process: it indicates the value that the consumer is willing to pay for a product or service.
Being part of the 4 P's of marketing, the price is determined by different variables such as the product itself, the promotion that will be given and the place where it will be sold (square). …
By Ingrid Mota
Twitter: @ingridmotta
There is a myth that information is power. This can be so, if it is useful, organized, classified, analyzed and recoverable information, otherwise, it is just a warehouse of numbers or other data.
Big Data is the tool that we have known for a long time and that allows us to store and analyze large amounts of data in order to be able to make accurate and timely decisions in marketing. …
By Ingrid Mota
Twitter: @ingridmotta
How many times have you or have you been questioned about the results of your spending on marketing, its return on investment, how much it motivated the purchase of your product and modified the customer's purchasing behavior.
There it is convenient to remember the cliché that says that “time is money”.
Certainly every minute in the conception of the product, the weight spent for its arrival on the market and its return can be measured, but it is important to question the efficiency of the technology used in this type of measurement. …
By Ingrid Mota
Twitter: @ingridmotta
Nothing more creative to generate high-impact terms than the marketing. How many times in a meeting has it not happened to you that you notice that you already have to update yourself on acronyms and bombastic terms to name really simple things.
The Customer Relationship Management (CRM) It is a case of these that I mention to you, which is actually an old concept with a new outfit. What was previously known as a customer database has been maintained and has evolved as one of the main marketing tools. …
By Ingrid Mota
Twitter: @ingridmotta
The only constant is change. In the world of marketing, whoever wants to prevail must ride in the new digital era, commanded by communication and the free expression of digital content, which travels with absolute immediacy, ubiquity, without borders or passports, from one part of the world to another.
The evolution of traditional marketing that contemplated satisfying the needs of consumers and anticipating market demand through the creation of a product that, when properly promoted and distributed, would give great profits to companies, did not consider that in a short time It would be the consumers who would determine how the companies would travel to follow their increasingly specialized demands. …
By Ingrid Mota
Twitter: @ingridmotta
Many of those who are around 20 years old today are a fundamental part of the growth of social networks and the digital marketing. They are the Mobile Generation. A few yesterdays ago, when we met friends or work contacts we still asked ourselves a question: Do you have email?
Currently, everything has changed radically, we live immersed in technology, we communicate via social networks, we buy online and we are in constant dialogue with hundreds of brands. Companies like Google until a few years ago, the model of uses and purchasing habits of any person, renaming the famous "Moment of Truth" that Karl Alprecht rightly raised as the "episode in which the consumer comes into contact with any aspect of a company and creates an impression about the quality of its service", renaming it today as “The Zero Moment of Truth (ZMOT)”. …
