communication

Do we have Engagement?

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By: Ingrid Motta

@ingridmotta

If you are a marketer or you surround yourself with them, surely you repeatedly hear the term “engagement”, especially when the results of a campaign are presented on social networks. It is precisely that moment when we all put on the face of experts and quickly get out of the way.

The term engagement It is sometimes confused as the metrics of how many people saw our content on social networks at a given time and from there it can be said that it is possible to motivate the sale of a product.

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In marketing they talk about me, therefore I exist

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By Ingrid Mota
Twitter: @ingridmotta

A popular voice says that "it doesn't matter if they speak well or badly about you, but let them speak", the one that is not present in the mind or in the senses of the consumer, simply does not exist.

Indeed, communication is one of the basic tools of marketing. In fact it is its main piece, without which nothing would exist.

The big brands know this and put great effort into strengthening their business vision through strategic communication that allows them to reach their current and potential consumers in different ways. Several of these companies are currently designing a 360º Marketing that enhances their brand presence in the different media and digital platforms. …

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marketing against depression

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By Ingrid Mota
Twitter: @ingridmotta

In terms of health, depression is a mental illness or disorder characterized by sadness, low mood, loss of interest in everything, and decreased mental function.

In the 1980s, depression ceased to be a medical problem exclusively to become a success of the marketing, thus imposing a fashion. Those who suffered from it had access to a chic and very cool world. …

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Marketing Karma

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By Ingrid Mota Twitter: @ingridmotta

The word karma means 'action' and can occur on three levels: physical, verbal or mental. It is a simple law of "cause and effect" where our actions leave imprints or impressions on the mind, which, over time, produce different results. In marketing, whether or not you believe in karma, this will not make any change so that every action you do towards your consumers, will be returned to you, either positively or negatively. …

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Take the line of Digital Marketing

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By Ingrid Mota
Twitter: @ingridmotta

The only constant is change. In the world of marketing, whoever wants to prevail must ride in the new digital era, commanded by communication and the free expression of digital content, which travels with absolute immediacy, ubiquity, without borders or passports, from one part of the world to another.
The evolution of traditional marketing that contemplated satisfying the needs of consumers and anticipating market demand through the creation of a product that, when properly promoted and distributed, would give great profits to companies, did not consider that in a short time It would be the consumers who would determine how the companies would travel to follow their increasingly specialized demands. …

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Marketing for design and innovation, the “Designed in Mexico” certification

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By Ingrid Mota
Twitter: @ingridmotta

It is a common place to say that we Mexicans abound in creativity, ingenuity that helps us to succeed in all kinds of issues. We are ironic enough to collectively make fun of the worst events and even make death a colorful candy to eat it.
Creativity is a very powerful resource in the hands of those who know how to make it profitable and it is under this concept that an initiative is born with which it seeks to evolve and grow the concept "Made in Mexico", towards "Designed, invented and manufactured in Mexico”.
In order to make Mexican companies more competitive through two key factors: innovation and design, the Certifying Council of Innovation and Design, “branded” as Design Mexico. This Council is formed as a civil association where the academy, companies, designers and government participate. Among its objectives, the granting of the certificate of Well Designed to those products and services that have a high level of design and innovation. …

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