OTI closed alliance with BrainGame Central
Published in TVMas Magazine
OTI chooses BrainGame Central as its communication and public relations agency
- BrainGame Central, with extensive and solid experience in the market, will manage the account of the organization that was relaunched last April.
Starting in September BrainGame Central, a 360° communication agency with strengthening in Communication, Public Relations, Digital Marketing and Media Planning, will support the consolidation of the Telecommunications Organization of Ibero-America, the most important Spanish-speaking organization for the content and media industries. telecommunications.
Since its relaunch, which occurred in Miami, Florida last April, the OTI has sought, under a new vision, to promote the development of audiovisual content and access to connectivity in the region, through collaboration, dialogue and joint action. of the 30 most important Spanish and Portuguese-speaking content and telecommunications companies that currently comprise it and that are located in Latin America and the United States.
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OTI chooses BrainGame Central as its communication and public relations agencyRead More »
BrainGame Central is born
Written by G.García in NEO Magazine, March 2014.
With clients such as the Law Institute of
Telecommunications, Monster Products,
among others, BrainGame Central, an agency
of PR and Strategic Communication, directed
by Ingrid Motta.
“Now that I have taken the step of becoming independent, I saw that I have it in my DNA and that I can do it naturally. I have suffered the experience as a client, of not receiving the service promised by agencies, seeing that they did not know the company as I would have wanted, or that they did not understand what I needed, and this is what reinforces me to offer our services”, he explains .
“I am excited to open this agency and have the support of work teams of high-level professionals to develop 360° communication plans for different sectors.
"It has been very easy to open the doors of my contacts to present my services and listen to their needs," he says.
“In addition to my specialization in corporate beauty and technology issues, I know both sides of the coin. I have worked in advertising agencies such as Augusto Elias, and I have had to be on the corporate side of Avon, Mary Kay, Motorola, Acciona and Samsung, with which I can distinguish what a client might need”, he refers.
In his career in the Mktg. Communications was involved in government accounts, consumer accounts such as McCormick, participated in the campaign about the merger of Inverlat and Scotianbank, Cemex, and the Boehringer Ingelheim laboratories, the inauguration of the largest wind farms in Latin America, and was one of the initiators of the Avon Crusade Against Cancer in Women, to name a few.
“I know many industries from both sides and I know how to take care of a client. I am going to avoid falling into what many agencies incur, integrating teams and forgetting them. I know how to build long-term professional relationships and how to strengthen them”, says the manager.
“BrainGame Central provides 360° Communication services (Digital Marketing, Public Relations, Corporate Communication), Market Intelligence, CRM, Media Planning and Event Organization, focused on delivering business results and guaranteeing ROI”, he concludes.
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In 2015, mobile traffic exceeded desktop traffic in different countries and that motivated Google to launch “Mobilegeddon” in April, the update of an algorithm that simply eliminated sites that were not optimal for mobile devices, and that of course, marked a clear tendency to minimize traffic to desktop devices.
…
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hyper-segmentation
The consumer changes every day, not necessarily the brand, but in his way of acquiring goods and services through new communication channels, and this is how he encourages companies to adjust to these new forms of interaction.
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@ingridmotta
If you are a marketer or you surround yourself with them, surely you repeatedly hear the term “engagement”, especially when the results of a campaign are presented on social networks. It is precisely that moment when we all put on the face of experts and quickly get out of the way.
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Marketing is not a game
By Ingrid Mota
Twitter: @ingridmotta
But games can be a vehicle for marketing.
Only today many of those games are video games, video games. That combination of information technologies with content, which results in this buoyant creative industry.
The easy accessibility to this type of entertainment has been strengthening its growth in a sustained manner and has popularized it in such a way that both children and adults spend hours glued to their fixed or mobile consoles, to their Smart TVs, tablets or to their smartphone. , among other mobile devices. …
