By Ingrid Mota
Twitter: @ingridmotta
Brands care a lot about hiring excellent candidates to manage them within their sales teams. marketing; they investigate them, they interview them on several occasions with different hierarchical levels within the company, they give them psychometric tests and subject them to all kinds of tests. But we should ask ourselves... how much do they care about giving a great brand experience to their consumers?
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By Ingrid Mota
Twitter: @ingridmotta
The only constant is change. In the world of marketing, whoever wants to prevail must ride in the new digital era, commanded by communication and the free expression of digital content, which travels with absolute immediacy, ubiquity, without borders or passports, from one part of the world to another.
The evolution of traditional marketing that contemplated satisfying the needs of consumers and anticipating market demand through the creation of a product that, when properly promoted and distributed, would give great profits to companies, did not consider that in a short time It would be the consumers who would determine how the companies would travel to follow their increasingly specialized demands. …
By Ingrid Mota
Twitter: @ingridmotta
Many of those who are around 20 years old today are a fundamental part of the growth of social networks and the digital marketing. They are the Mobile Generation. A few yesterdays ago, when we met friends or work contacts we still asked ourselves a question: Do you have email?
Currently, everything has changed radically, we live immersed in technology, we communicate via social networks, we buy online and we are in constant dialogue with hundreds of brands. Companies like Google until a few years ago, the model of uses and purchasing habits of any person, renaming the famous "Moment of Truth" that Karl Alprecht rightly raised as the "episode in which the consumer comes into contact with any aspect of a company and creates an impression about the quality of its service", renaming it today as “The Zero Moment of Truth (ZMOT)”. …
By Ingrid Mota
Twitter: @ingridmotta
The gender rebalancing in which we women have spent years and that, in many cases, makes us leave home care aside a little to 100%, allows us to develop professionally and achieve job positions in different industries. Fortunately, there are companies and associations that have managed to perfectly understand the insight about female valuation, but yes, without falling into feminism.
According to the consulting firm WomanWise, listening to women is important, but understanding the whole emotional truth that is in your mind-subconscious, is essential to intensify your relationship with a brand.
Every day the marketing takes firm steps towards the inclusion of women in all areas of life. Understanding them is essential to create a true link between a product and the market of feminine needs to be satisfied. …
