By Ingrid Mota
Twitter: @ingridmotta
Just as from childhood we are instilled with the sense of nation, which derives from love for the land where we were born, where our history is kept with successes and errors, struggles and conquests. Similarly, consumers develop a sense of belonging to luxury brands that make us do the impossible to be part of them. …
By Ingrid Mota
Twitter: @ingridmotta
What assets are those that give value to a company? Your fixed assets such as real estate, infrastructure, etc. Your customer base, of course. Oh sure, and also your brand.
Today we have not the slightest doubt that the brand is precisely the main value component of a company. Brand creation or branding It is the result of the accumulated experiences that a consumer has, which create a perception about a company, its employees and its products.
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Branding: From the Science to the Art of Marketing Read More »
By Ingrid Mota
Twitter: @ingridmotta
Brands care a lot about hiring excellent candidates to manage them within their sales teams. marketing; they investigate them, they interview them on several occasions with different hierarchical levels within the company, they give them psychometric tests and subject them to all kinds of tests. But we should ask ourselves... how much do they care about giving a great brand experience to their consumers?
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