digital

Do we have Engagement?

columns / By

By: Ingrid Motta

@ingridmotta

If you are a marketer or you surround yourself with them, surely you repeatedly hear the term “engagement”, especially when the results of a campaign are presented on social networks. It is precisely that moment when we all put on the face of experts and quickly get out of the way.

The term engagement It is sometimes confused as the metrics of how many people saw our content on social networks at a given time and from there it can be said that it is possible to motivate the sale of a product.

…

Do we have Engagement?Read More »

stock, iphone, business-624712.jpg

Take the line of Digital Marketing

Blog, columns, Ingrid Mota / By

By Ingrid Mota
Twitter: @ingridmotta

The only constant is change. In the world of marketing, whoever wants to prevail must ride in the new digital era, commanded by communication and the free expression of digital content, which travels with absolute immediacy, ubiquity, without borders or passports, from one part of the world to another.
The evolution of traditional marketing that contemplated satisfying the needs of consumers and anticipating market demand through the creation of a product that, when properly promoted and distributed, would give great profits to companies, did not consider that in a short time It would be the consumers who would determine how the companies would travel to follow their increasingly specialized demands. …

Take the line of Digital MarketingRead More »

Tech & The City: 4 apps to multiply your love

Blog, columns, Ingrid Mota / By

By Ingrid Mota
Twitter: @ingridmotta

Glasses, watches, bracelets, shoes and everything you can wear as an electronic cowbell that reminds you of endless things every second: how unhealthy you eat, how badly you sleep and how your New Year's resolutions vanish as soon as you sit down at your desk to work. These are the trends that technology brings us every day.
But technology is created to make life easier and for a few years to live 100% connected in a world that apparently brings us closer to distant people and distances us from nearby people. Here are 4 apps to measure and multiply your love this February 14. …

Tech & The City: 4 apps to multiply your loveRead More »

en_US
en_US es_MX