Our blog
By Ingrid Mota
Twitter: @ingridmotta
We call obsolete everything that ceases to be useful. The causes can be many and all with purely economic bases.
Low performance, lack of updating, replacement by innovative products with higher capabilities, are the most common causes.
It is, by principle of order, a fact that every product will have to become obsolete at some point and it is essential that this factor be scheduled, from its conception, in the plan of marketing. …
By Ingrid Mota
Twitter: @ingridmotta
Just as from childhood we are instilled with the sense of nation, which derives from love for the land where we were born, where our history is kept with successes and errors, struggles and conquests. Similarly, consumers develop a sense of belonging to luxury brands that make us do the impossible to be part of them. …
By Ingrid Mota
Twitter: @ingridmotta
A popular voice says that "it doesn't matter if they speak well or badly about you, but let them speak", the one that is not present in the mind or in the senses of the consumer, simply does not exist.
Indeed, communication is one of the basic tools of marketing. In fact it is its main piece, without which nothing would exist.
The big brands know this and put great effort into strengthening their business vision through strategic communication that allows them to reach their current and potential consumers in different ways. Several of these companies are currently designing a 360º Marketing that enhances their brand presence in the different media and digital platforms. …
In marketing they talk about me, therefore I existRead More »
By Ingrid Mota
Twitter: @ingridmotta
Knowing our consumer in all its complexity is a crucial strength of the marketer.
Neuromarketing is a relatively new tool of the marketing that studies the way in which the consumer's brain responds to sensory and cognitive stimuli, allowing their preferences, reactions and factors that make them make purchase decisions to be measured. …
By Ingrid Mota
Twitter: @ingridmotta
We call positioning the mental space in which a product or brand and its benefits are placed in the mind of the consumer.
However, in this world where technological change has become constant, repositioning is a fundamental tool to ensure that a product remains competitive again and again in the mind of the consumer, and continues to be relevant. …
By Ingrid Mota
Twitter: @ingridmotta
We all have a price. Whoever said that was absolutely right.
Believe it or not, we are all a product that can be created and recreated according to a plan of marketing. Thus, our personal ecosystem has Price, Place and Promotion.
Personal marketing is the creation of a brand that a person makes of himself and this generates a reputation. It uses the same principles of commercial and social marketing, and allows us to trace the route to achieve the success of our goals. When it is well conceptualized and implemented it can be a very powerful tool to achieve success in your goals. …
By Ingrid Mota
Twitter: @ingridmotta
What is a price? It can be understood as several things, for example, it is the point where supply and demand coincide. It is also a sign of competitive conditions in a market. But, importantly, the price of a product is part of the essence of the marketing and it constitutes the most quantifiable part of the process: it indicates the value that the consumer is willing to pay for a product or service.
Being part of the 4 P's of marketing, the price is determined by different variables such as the product itself, the promotion that will be given and the place where it will be sold (square). …
By Ingrid Mota
Twitter: @ingridmotta
In terms of health, depression is a mental illness or disorder characterized by sadness, low mood, loss of interest in everything, and decreased mental function.
In the 1980s, depression ceased to be a medical problem exclusively to become a success of the marketing, thus imposing a fashion. Those who suffered from it had access to a chic and very cool world. …
By Ingrid Mota Twitter: @ingridmotta
The word karma means 'action' and can occur on three levels: physical, verbal or mental. It is a simple law of "cause and effect" where our actions leave imprints or impressions on the mind, which, over time, produce different results. In marketing, whether or not you believe in karma, this will not make any change so that every action you do towards your consumers, will be returned to you, either positively or negatively. …
By Ingrid Mota
Twitter: @ingridmotta
A target audience, a calendar and a budget would be the necessary ingredients for the perfect recipe for a media plan. At least that's how it would be in the last century.
In short, we will no longer hear phrases such as: "the advertising it must reach 80 percent of young women between 18 and 35 years of age with children under 5 years of age”. Fortunately, market segmentation and targets allow us to be much more efficient than that, and achieve a much more powerful impact through the different social channels. …
