A new trend, Detox marketing

By Ingrid Mota
Twitter: @ingridmotta 

Detoxification "is today's thing", there are endless ways to achieve purification, it is only enough to have the will to spend it badly, the number of days you choose as penance, to achieve a pristine body with miracles that come to the comfort of your home in the form of juices, personalized diets, syrups or powders. Several companies around the world have adopted this thought and incorporate it into the identity of their brands. According to the portal greenpeace, brands like ZARA (the world's leading fashion brand), Mango, Spirit, Levi's Y Benetton have committed to phase out all hazardous chemicals by 2020.

Detoxification is a hot topic. If what you want to purify is the spirit, there is not much to worry about, there are endless gurus, possessors of techniques so that your spirit is ready to rise. Of course, for this spiritual healing you will also have to pay in body and soul. Anything you can do for yourself is worth any sacrifice, but it is worth analyzing why your body and spirit came to be in such a state of imbalance.

Every day we are exposed to endless situations and people that make us happy and we feel very fulfilled or else they tense us and complicate our entire existence. We are the result of what we attract to each other, which is largely based on the labels that we impose ourselves according to the canons that the fashion industry gives us to “be better”.

It's time to detox
In the world of marketing the above is already a modus vivendi for brands; GreenPeace, for example, through a campaign launched more than 3 years ago, ensures that you can find out the latest trend of the season by looking at the color of China's rivers. Fashion brands use dangerous chemicals and dyes to make us look trendy, but not only that, but these chemicals remain in the clothes we show off. Today, according to the portal of this organization, brandso ZARA (main fashion brand in the world), Mango, Esprit, Levi's and Benetton have committed to eliminate all dangerous chemical substances in 2020. To show this trend that already affects marketing, here is a video about it* .

Between the 18 causes analyzed in the study at a global level, nielson found that socially responsible consumers prioritize issues such as environmental sustainability (66%), improvements in science, technology, engineering and mathematics training (56%) and the eradication of poverty and extreme hunger (53%).

Now that detoxification is fashionable, it is worth reflecting on the causes of our imbalance and cleansing ourselves of everything that contaminates us, and above all, avoiding being the cause of the contamination of others.

*Font: www.greenpeace.org/international/en/campaigns/toxics/water/detox