The consumer changes every day, not necessarily the brand, but in his way of acquiring goods and services through new communication channels, and this is how he encourages companies to adjust to these new forms of interaction.
If before, mass media strategies were used to reach all consumers in a targeted manner in the mass media, whether by schedule, socioeconomic segments, age and gender, that is now history.
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By: Ingrid Motta
@ingridmotta
If you are a marketer or you surround yourself with them, surely you repeatedly hear the term “engagement”, especially when the results of a campaign are presented on social networks. It is precisely that moment when we all put on the face of experts and quickly get out of the way.
The term engagement It is sometimes confused as the metrics of how many people saw our content on social networks at a given time and from there it can be said that it is possible to motivate the sale of a product.
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By Ingrid Mota
Twitter: @ingridmotta
But games can be a vehicle for marketing.
Only today many of those games are video games, video games. That combination of information technologies with content, which results in this buoyant creative industry.
The easy accessibility to this type of entertainment has been strengthening its growth in a sustained manner and has popularized it in such a way that both children and adults spend hours glued to their fixed or mobile consoles, to their Smart TVs, tablets or to their smartphone. , among other mobile devices. …
By Ingrid Mota
Twitter: @ingridmotta
"Good 'ol times", the grandparents would say, when the whole family gathered in front of the television (or the radio!) to enjoy a good program, which, due to its content, summoned the whole family to be entertained.
The brands had their own television shows, where for hours they presented the benefits of their products that were well received by young and old. All at once. …
