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“Mobilegeddon”: From the Fixed Consumer to the Mobile

Blog, columns, Ingrid Mota / By

By: Ingrid Motta

The digital world evolves every second…and those at Google know it, they know it.

In 2015, mobile traffic exceeded desktop traffic in different countries and that motivated Google to launch “Mobilegeddon” in April, the update of an algorithm that simply eliminated sites that were not optimal for mobile devices, and that of course, marked a clear tendency to minimize traffic to desktop devices.

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Reconfiguration towards Integral Marketing

Blog, columns, Ingrid Mota / By

By Ingrid Mota
Twitter: @ingridmotta

New technologies, connectivity, the digital behavior of people and the synergy that consequently brands must create according to the changing needs and purchase tastes of their current and potential consumers, make the departments of marketing go through a reconfiguration that keeps them in the game of consumption.

Although organization charts had not changed for decades, today and in a personalized way, it is recommended that brands create their own business models to achieve consistency in their marketing strategies. …

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Neuromarketing: The Unconsciousness of Marketing

Blog, columns, Ingrid Mota / By

By Ingrid Mota
Twitter: @ingridmotta

Knowing our consumer in all its complexity is a crucial strength of the marketer.

Neuromarketing is a relatively new tool of the marketing that studies the way in which the consumer's brain responds to sensory and cognitive stimuli, allowing their preferences, reactions and factors that make them make purchase decisions to be measured. …

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Repositioning: Enchúlame la Marca

Blog, columns, Ingrid Mota / By

By Ingrid Mota
Twitter: @ingridmotta

We call positioning the mental space in which a product or brand and its benefits are placed in the mind of the consumer.

However, in this world where technological change has become constant, repositioning is a fundamental tool to ensure that a product remains competitive again and again in the mind of the consumer, and continues to be relevant. …

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marketing against depression

Blog, columns, Ingrid Mota / By

By Ingrid Mota
Twitter: @ingridmotta

In terms of health, depression is a mental illness or disorder characterized by sadness, low mood, loss of interest in everything, and decreased mental function.

In the 1980s, depression ceased to be a medical problem exclusively to become a success of the marketing, thus imposing a fashion. Those who suffered from it had access to a chic and very cool world. …

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