By Ingrid Mota
Twitter: @ingridmotta
We call positioning the mental space in which a product or brand and its benefits are placed in the mind of the consumer.
However, in this world where technological change has become constant, repositioning is a fundamental tool to ensure that a product remains competitive again and again in the mind of the consumer, and continues to be relevant. …
By Ingrid Mota
Twitter: @ingridmotta
What assets are those that give value to a company? Your fixed assets such as real estate, infrastructure, etc. Your customer base, of course. Oh sure, and also your brand.
Today we have not the slightest doubt that the brand is precisely the main value component of a company. Brand creation or branding It is the result of the accumulated experiences that a consumer has, which create a perception about a company, its employees and its products.
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Branding: From the Science to the Art of Marketing Read More »
