Customer satisfaction

By Ingrid Mota
Twitter: @ingridmotta

The marketing It is not exactly an exact science, but it is governed by laws. The first one is very simple: a consumer does not buy products, but solutions to their needs, which can take the form of products or services.
The interesting thing is to make the intangible of a service become an experience that consumers can feel, smell, hear or even try, so that they can fall in love and want to buy it. …