Customer satisfaction

By Ingrid Mota
Twitter: @ingridmotta

The marketing It is not exactly an exact science, but it is governed by laws. The first one is very simple: a consumer does not buy products, but solutions to their needs, which can take the form of products or services.
Lo interesante es lograr que lo intangible de un servicio se vuelva una experiencia que los consumidores puedan sentir, oler, escuchar o hasta probar, para de esa forma, poder enamorarse y querer comprarlo. …