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When reality beats planning in marketing

By Ingrid Mota
Twitter: @ingridmotta

Occasionally reality surpasses planning and many times this is the result of a strategy of marketing.
Let me explain about it.
Let's imagine a market where you have a product or service and you can offer it with standard packaging at a standard price. However, you have the idea to add marketing to it, and what happens? You manage to increase your sale due to the market creation effect of marketing. That is, it does a boost en el mercado. …