The emotional truth about feminine marketing
By Ingrid Mota
The gender rebalancing in which we women have spent years and that, in many cases, makes us leave home care aside a little to 100%, allows us to develop professionally and achieve job positions in different industries. Fortunately, there are companies and associations that have managed to perfectly understand the insight about female valuation, but yes, without falling into feminism.
According to the consulting firm WomanWise, listening to women is important, but understanding the whole emotional truth that is in your mind-subconscious, is essential to intensify your relationship with a brand.
Every day the marketing takes firm steps towards the inclusion of women in all areas of life. Understanding them is essential to create a true link between a product and the market of feminine needs to be satisfied. …