How was your first experience… of a brand?
By Ingrid Mota
Twitter: @ingridmotta
Brands care a lot about hiring excellent candidates to manage them within their sales teams. marketing; they investigate them, they interview them on several occasions with different hierarchical levels within the company, they give them psychometric tests and subject them to all kinds of tests. But we should ask ourselves... how much do they care about giving a great brand experience to their consumers?
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