In marketing they talk about me, therefore I exist

By Ingrid Mota
Twitter: @ingridmotta

A popular voice says that "it doesn't matter if they speak well or badly about you, but let them speak", the one that is not present in the mind or in the senses of the consumer, simply does not exist.

Indeed, communication is one of the basic tools of marketing. In fact it is its main piece, without which nothing would exist.

The big brands know this and put great effort into strengthening their business vision through strategic communication that allows them to reach their current and potential consumers in different ways. Several of these companies are currently designing a 360º Marketing that enhances their brand presence in the different media and digital platforms. …