Ingrid Mota

Marketing Karma

By Ingrid Mota Twitter: @ingridmotta

The word karma means 'action' and can occur on three levels: physical, verbal or mental. It is a simple law of "cause and effect" where our actions leave imprints or impressions on the mind, which, over time, produce different results. In marketing, whether or not you believe in karma, this will not make any change so that every action you do towards your consumers, will be returned to you, either positively or negatively. …

A new trend, Detox marketing

By Ingrid Mota
Twitter: @ingridmotta 

Detoxification "is today's thing", there are endless ways to achieve purification, it is only enough to have the will to spend it badly, the number of days you choose as penance, to achieve a pristine body with miracles that come to the comfort of your home in the form of juices, personalized diets, syrups or powders. Several companies around the world have adopted this thought and incorporate it into the identity of their brands. According to the portal greenpeace, brands like ZARA (the world's leading fashion brand), Mango, Spirit, Levi's Y Benetton have committed to phase out all hazardous chemicals by 2020. …