How to translate Big Data into Big Marketing
By Ingrid Mota
There is a myth that information is power. This can be so, if it is useful, organized, classified, analyzed and recoverable information, otherwise, it is just a warehouse of numbers or other data.
Big Data is the tool that we have known for a long time and that allows us to store and analyze large amounts of data in order to be able to make accurate and timely decisions in marketing. …