published by POPULAR IMAGE
By Luis Alberto Catano
The arrival of new digital media and new figures such as "influencers" requires a re-education of people in terms of communication channels, as happened in ancient times with the arrival of the printing press, assured the publicist and influencer Ingrid Motta.
The presentation of the work "Influencers, everything you need to know about digital influence", compiled by Carlos Rebate, had the collaboration of the also director of the agency BrainGame Central, who assured that the reeducation of people happens above all for those who they grew up with a different approach to media and that the arrival of social networks forced them to change their way of transmitting ideas, not like the “millennial” generation, which grew up in the technological age.
“When the digital world appeared, it was like the printing press, you not only bring your book, but everything with an incredible capacity, which allows you to be part of who informs immediately […]. We are re-educating our entire way of thinking with the new values of the digital age. In this sense, we have to be much more intelligent in being able to identify what is true and what is false. Everything that arrives has to be investigated,” he said.
To do this, he exemplified that tools such as Tinder, a social network to search for casual encounters, is nothing more than the answer to the classic dates in the past and that the same technology monopolized a need and a market.
And it is that he pointed out that the same technology allows cases such as influencers to occur, who, as their name indicates, are the ones who "influence" the digital world through opinions that they transmit in video capsules, blogs, microblogs and other platforms. thanks to its popularity.
“Digital influence is applied in any professional or personal field, if a community trusts someone's opinion, that person becomes an influencer and will become a hook for all those brands that are interested in selling their products to the community. on which it influences”, he clarified.
The author also pointed out that the book works as a guide for anyone to enhance their image as an expert in their area and thereby also generate more income and a larger market.
"What it's all about is that the reader learns how digital influence will help them enhance their image as an expert in their field and gain authority and relevance in their industry and as a result increase customers and revenue."
At the end, I felt that influencers not only work talking about fashion, music or video games, but that they have a broad market that deals with business and political issues that generate a large digital influence market and that is followed by large companies that pay attention to their points of view.
