Written by G.García in NEO Magazine, March 2014.
With clients such as the Law Institute of
Telecommunications, Monster Products,
among others, BrainGame Central, an agency
of PR and Strategic Communication, directed
by Ingrid Motta.
“Now that I have taken the step of becoming independent, I saw that I have it in my DNA and that I can do it naturally. I have suffered the experience as a client, of not receiving the service promised by agencies, seeing that they did not know the company as I would have wanted, or that they did not understand what I needed, and this is what reinforces me to offer our services”, he explains .
“I am excited to open this agency and have the support of work teams of high-level professionals to develop 360° communication plans for different sectors.
"It has been very easy to open the doors of my contacts to present my services and listen to their needs," he says.
“In addition to my specialization in corporate beauty and technology issues, I know both sides of the coin. I have worked in advertising agencies such as Augusto Elias, and I have had to be on the corporate side of Avon, Mary Kay, Motorola, Acciona and Samsung, with which I can distinguish what a client might need”, he refers.
In his career in the Mktg. Communications was involved in government accounts, consumer accounts such as McCormick, participated in the campaign about the merger of Inverlat and Scotianbank, Cemex, and the Boehringer Ingelheim laboratories, the inauguration of the largest wind farms in Latin America, and was one of the initiators of the Avon Crusade Against Cancer in Women, to name a few.
“I know many industries from both sides and I know how to take care of a client. I am going to avoid falling into what many agencies incur, integrating teams and forgetting them. I know how to build long-term professional relationships and how to strengthen them”, says the manager.
“BrainGame Central provides 360° Communication services (Digital Marketing, Public Relations, Corporate Communication), Market Intelligence, CRM, Media Planning and Event Organization, focused on delivering business results and guaranteeing ROI”, he concludes.
