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Digital Television and Content Marketing

By Ingrid Mota
Twitter: @ingridmotta

This week, those interested in bidding for the two new digital television networks will have submitted their proposals to the Federal Institute of Telecommunications (IFT). The IFT will analyze and determine if they effectively meet the conditions to generate effective competition in a market today divided into two players.

Interested bidders will have in their favor the preponderance rules that the IFT established for Televisa as the preponderant economic agent in broadcasting, to share its passive infrastructure. …