Marketing is not a game

By Ingrid Mota
Twitter: @ingridmotta

But games can be a vehicle for marketing.

Only today many of those games are video games, video games. That combination of information technologies with content, which results in this buoyant creative industry.

The easy accessibility to this type of entertainment has been strengthening its growth in a sustained manner and has popularized it in such a way that both children and adults spend hours glued to their fixed or mobile consoles, to their Smart TVs, tablets or to their smartphone. , among other mobile devices. …