Neuromarketing: The Unconsciousness of Marketing
By Ingrid Mota
Twitter: @ingridmotta
Knowing our consumer in all its complexity is a crucial strength of the marketer.
Neuromarketing is a relatively new tool of the marketing that studies the way in which the consumer's brain responds to sensory and cognitive stimuli, allowing their preferences, reactions and factors that make them make purchase decisions to be measured. …
