The Moment of Truth in Marketing
By Ingrid Mota
Twitter: @ingridmotta
Many of those who are around 20 years old today are a fundamental part of the growth of social networks and the digital marketing. They are the Mobile Generation. A few yesterdays ago, when we met friends or work contacts we still asked ourselves a question: Do you have email?
Currently, everything has changed radically, we live immersed in technology, we communicate via social networks, we buy online and we are in constant dialogue with hundreds of brands. Companies like Google until a few years ago, the model of uses and purchasing habits of any person, renaming the famous "Moment of Truth" that Karl Alprecht rightly raised as the "episode in which the consumer comes into contact with any aspect of a company and creates an impression about the quality of its service", renaming it today as “The Zero Moment of Truth (ZMOT)”. …
