From Time to Market to Business Moment
By Ingrid Mota
Twitter: @ingridmotta
How many times have you or have you been questioned about the results of your spending on marketing, its return on investment, how much it motivated the purchase of your product and modified the customer's purchasing behavior.
There it is convenient to remember the cliché that says that “time is money”.
Certainly every minute in the conception of the product, the weight spent for its arrival on the market and its return can be measured, but it is important to question the efficiency of the technology used in this type of measurement. …
