From Time to Market to Business Moment

By Ingrid Mota

How many times have you or have you been questioned about the results of your spending on marketing, its return on investment, how much it motivated the purchase of your product and modified the customer's purchasing behavior.
There it is convenient to remember the cliché that says that “time is money”.
Ciertamente cada minuto en la concepción del producto, peso gastado para su llegada al mercado y su retorno pueden ser medidos, pero resulta importante cuestionarnos la eficiencia de la tecnología empleada en este tipo de mediciones. …