Published by: Urano Editions Mexico
Probably many do not fully know everything that encompasses the world of digital influence, but everything really has a beginning with a good explanation.
Last Thursday, May 24 at 7:30 p.m. at Eventos Gandhi (Miguel Ángel de Quevedo), the book “Influencers” was presented, published under the seal of Empresa Activa and authored by Carlos Rebate Sánchez.
Ingrid Motta, named one of the most powerful women by Expansión magazine in 2013 and one of the most influential in Poder y Negocios magazine in the same year, was in charge of talking about how influencers work in the digital world and how it is that encompasses a correct strategy in social networks.
"Her idea came from reading an article in a magazine that says that anyone can be an influencer if they have 1,000 true fans." Ingrid also explains that to achieve better performance on social networks, the ideal is to have a type of of relevant content in order to achieve the interest of the followers.
What does this mean? Obviously, publishing what is done at each moment of the day is not the same as publishing something that adds importance to the life of the person who receives the post during the communication process.
Precisely the Influencers book is the perfect guide to get to know digital influence in depth and how to master it under real and concise content. Ediciones Urano México sends a special thanks to Ingrid Motta for joining us and Librerías Gandhi for the branch space.
