By Ingrid Mota
Twitter: @ingridmotta
There is no perfect mirror. If someone doubts this assertion, it is enough to talk to any woman who tries on clothes in a dressing room and is depressed by how badly the garment in question looks on her body, and if she changes the mirror, her happiness for what go with the same garment.
So is it about the garment, the physique, the light, the mirror, or all of the above? …
By Ingrid Mota
Twitter: @ingridmotta
New technologies, connectivity, the digital behavior of people and the synergy that consequently brands must create according to the changing needs and purchase tastes of their current and potential consumers, make the departments of marketing go through a reconfiguration that keeps them in the game of consumption.
Although organization charts had not changed for decades, today and in a personalized way, it is recommended that brands create their own business models to achieve consistency in their marketing strategies. …
By Ingrid Mota
Twitter: @ingridmotta
"Life is not easy" is surely a concept created by a marketer to create needs that, in many ways, can be satisfied.
Something equivalent to what pheromones are in nature.
Pheromones are substances secreted by living beings to provoke reactions for a specific behavior and are transmitted by different means. …
By Ingrid Mota
Twitter: @ingridmotta
This week, those interested in bidding for the two new digital television networks will have submitted their proposals to the Federal Institute of Telecommunications (IFT). The IFT will analyze and determine if they effectively meet the conditions to generate effective competition in a market today divided into two players.
Interested bidders will have in their favor the preponderance rules that the IFT established for Televisa as the preponderant economic agent in broadcasting, to share its passive infrastructure. …
