Month: June 2014

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Personal Marketing: We all have a price

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By Ingrid Mota
Twitter: @ingridmotta

We all have a price. Whoever said that was absolutely right.

Believe it or not, we are all a product that can be created and recreated according to a plan of marketing. Thus, our personal ecosystem has Price, Place and Promotion.

Personal marketing is the creation of a brand that a person makes of himself and this generates a reputation. It uses the same principles of commercial and social marketing, and allows us to trace the route to achieve the success of our goals. When it is well conceptualized and implemented it can be a very powerful tool to achieve success in your goals. …

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The price of marketing

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By Ingrid Mota
Twitter: @ingridmotta

What is a price? It can be understood as several things, for example, it is the point where supply and demand coincide. It is also a sign of competitive conditions in a market. But, importantly, the price of a product is part of the essence of the marketing and it constitutes the most quantifiable part of the process: it indicates the value that the consumer is willing to pay for a product or service.

Being part of the 4 P's of marketing, the price is determined by different variables such as the product itself, the promotion that will be given and the place where it will be sold (square). …

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marketing against depression

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By Ingrid Mota
Twitter: @ingridmotta

In terms of health, depression is a mental illness or disorder characterized by sadness, low mood, loss of interest in everything, and decreased mental function.

In the 1980s, depression ceased to be a medical problem exclusively to become a success of the marketing, thus imposing a fashion. Those who suffered from it had access to a chic and very cool world. …

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Marketing Karma

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By Ingrid Mota Twitter: @ingridmotta

The word karma means 'action' and can occur on three levels: physical, verbal or mental. It is a simple law of "cause and effect" where our actions leave imprints or impressions on the mind, which, over time, produce different results. In marketing, whether or not you believe in karma, this will not make any change so that every action you do towards your consumers, will be returned to you, either positively or negatively. …

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