{"id":9279,"date":"2014-09-17T23:29:12","date_gmt":"2014-09-17T23:29:12","guid":{"rendered":"http:\/\/braingame.biz\/?p=9279"},"modified":"2022-07-09T16:29:51","modified_gmt":"2022-07-09T22:29:51","slug":"reconfiguracion-hacia-la-mercadotecnia-integral","status":"publish","type":"post","link":"https:\/\/braingame.biz\/en\/reconfiguracion-hacia-la-mercadotecnia-integral\/","title":{"rendered":"Reconfiguration towards Integral Marketing"},"content":{"rendered":"

By Ingrid Mota<\/strong>
\n Twitter:<\/strong> @ingridmotta<\/a><\/p>\n

New technologies, connectivity, the digital behavior of people and the synergy that consequently brands must create according to the changing needs and purchase tastes of their current and potential consumers, make the departments of marketing<\/a> go through a reconfiguration that keeps them in the game of consumption.<\/p>\n

Although organization charts had not changed for decades, today and in a personalized way, it is recommended that brands create their own business models to achieve consistency in their marketing strategies.<\/span><\/p>\n

Indeed, marketing in the era of information technology allows the use of increasingly punctual and real-time tools, which allow messages to be more assertively segmented, directing them towards the "target" we want to reach.<\/p>\n

And what seemed impossible, is now a "must" within organizations. Sales and marketing teams must (now!) work in unison to achieve business results and thus avoid joining the large group of companies in free fall that we see every day.<\/p>\n

According to Marc de Swaan, Frank den Driest and Keith Weed, three fundamental steps for the new marketing machinery to guarantee success in the results are the following.<\/p>\n