{"id":7579,"date":"2014-03-05T00:01:52","date_gmt":"2014-03-05T06:01:52","guid":{"rendered":"http:\/\/thepoint.mx\/www\/?p=7579"},"modified":"2022-07-09T12:51:57","modified_gmt":"2022-07-09T18:51:57","slug":"la-verdad-emocional-sobre-la-mercadotecnia-femenina","status":"publish","type":"post","link":"https:\/\/braingame.biz\/en\/la-verdad-emocional-sobre-la-mercadotecnia-femenina\/","title":{"rendered":"The emotional truth about feminine marketing"},"content":{"rendered":"

By Ingrid Mota<\/strong>
\n Twitter:<\/strong> @ingridmotta<\/a><\/p>\n

The gender rebalancing in which we women have spent years and that, in many cases, makes us leave home care aside a little to 100%, allows us to develop professionally and achieve job positions in different industries. Fortunately, there are companies and associations that have managed to perfectly understand the insight<\/em> about female valuation, but yes, without falling into feminism.
\nAccording to the consulting firm WomanWise<\/a>, listening to women is important, but understanding the whole emotional truth<\/strong> that is in your mind-subconscious, is essential to intensify your relationship with a brand.
\nEvery day the marketing<\/a> takes firm steps towards the inclusion of women in all areas of life. Understanding them is essential to create a true link between a product and the market of feminine needs to be satisfied.<\/p>\n

big brands like Levi's<\/a>, are directing their strategies of marketing<\/a> in adapting its products to what women need from a cultural, social, psychological, lifestyle point of view and their position as a gender in the world of consumption.<\/p>\n

There is nothing more frustrating and threatening to a woman than trying on and finding a pair of jeans that don't fit her and make her look extra pounds the instant she puts them on. Robert Hanson, president of Levi's, had a vision for the female market and understood how to connect young women who could buy his jeans and thus grow his sales substantially.<\/p>\n

Women Power<\/strong>
\nAfter analyzing the sizes of 60,000 women from 13 countries, it was possible to classify the sizes of young women into three body types: light<\/em>, From my <\/em>Y bold<\/em>. But not everything is a matter of size, Levi's conducted a qualitative and quantitative study among a thousand women millennials<\/em>, between the ages of 21 and 29 in five countries: Brazil, France, Japan, the United States and the United Kingdom.<\/p>\n

The results were critical to the success of its new strategy: Levi's Curve ID, women with individual desires for whom the brand found the insight<\/em> perfect by including itself and being a product that helps them shape their life and their body.<\/p>\n

Still, the basic lesson of all this gender marketing is one inescapable truth: Men might all be the same, but every woman is unique.<\/p>\n