Published by: fullilunia.com
Written by: Alexander Arches
The book informs about the concept of digital influence as a tool to boost your image as an expert in your field and to gain authority and relevance in your sector that allows you, together with creativity, empathy and proactivity, to work together to achieve a better future.
21 tips for futures influencers with interviews with 21 experts
Digital influence can be applied in any professional or personal field. If a community trusts someone's opinion, that person becomes a influencer to communicate and inspire, your opinion is considered a means of reaching out to the community.
Starting from the thesis of Kevin Kelly, co-founder of the wired magazine, which argues that a creator needs only a thousand true fans to make a living, Carlos Rebateanalyze the phenomenon influencer, beyond his frivolous vision, and explains how influence could currently be applied in different professional sectors such as technology, marketing, finance, human resources, training, or any specific non-professional knowledge that could be of great use in a given “niche”.
The book is based on interviews with 21 influencers in different fields (most of them business influencers) to learn what the secrets of their success have been and the tips for anyone to become a professional influencer and design their own model of influencer. influence-based business.
She is a doctoral student in Communication and Strategic Thinking and has more than 25 years of experience in advertising management, public relations, online and offline strategic communication, crisis management, internal communication, and public and corporate affairs. He has worked successfully in international companies such as Avon, Mary Kay, Motorola, Acciona and Samsung Electronics. For almost 5 years he has run his company BrainGame Central, a communication and marketing consultancy specializing in telecommunications and information technology.
In less than 2 years, BrainGame Central was listed at number 51 out of 165 BTL (Below the Line) service agencies participating in Informa BTL magazine's Annual Ranking.
The presentation of the book Mexico was held in the gandhi bookstore by Ingrid Mota, who collaborated on the content. Among others of the influencers who participate in the book contributing their knowledge and experience are:
- Agustin Carreno
- jack schaffer
- John Merodio
- Natalia Gomez del Pozuelo
- Rachel Rock
- Joan Boluda
- Frank Scipion
- Jesse Lyn Stoner
- Scott Barry Kaufman
- Susana Garcia
- Elizabeth Martinez
- Anna Grandson
- Silvia Loyal
- Dave Logan
- Clara Montesinos
- Guillem Recolons
- Blanca Gomez
- Margaret Alvarez
- Andy Stallman
- Ana Saenz de Miera
Those who present us with the topics:
- 1,000 true fans, the place where this adventure begins
- Reformulate the influence equation
- Discover the techniques of the FBI to influence, attract and convince
- Make a list of 15 products you could sell
- Look for a profession with two surnames
- It's not too late, find another excuse
- Offer value every day through a membership-site
- Help others succeed
- Engage with your audience
- find your own voice
- Become an exhibitionist of your talent
- write your own book
- keep up the good work and keep walking
- Connect with the super connectors
- Become aware of the value of your influence
- Think of yourself as the most important product of your life
- Influence on behalf of others
- Choose what you want me to think of when I think of you
- Learn to live between two worlds
- Use your influence to change the world
- Bonus track: commit to your dreams
Full moon image credits | Alexander Arches
